How can PPC help your business? To answer this question we first need a basic understanding of what PPC is. PPC, or pay per click, is a paid advertising platform which allows a business to target specific types of customers in specific areas for a cost. It allows you to reach your target audience efficiently and effectively. PPC ads are only seen by their intended target audience. This results in a higher conversion rate for ads since the message is being seen by the people most likely to buy your
